Discover the Forest campaign aims to raise awareness about the benefits of exploring the outdoors, and encourages families to experience nature first-hand
Over 60% of people in the UK live in cities. Fortunately, families don’t have to leave the city to take their kids on an adventure to the forest. The videos on this page show parents and caregivers of kids ages 8-12 how accessible outdoor spaces are even when living an urban area. Through exploration of the green spaces and parks right in their neighborhoods, parents and their children can still feel connected to nature and ultimately create a lifelong interest in spending time in nature.
Kids enjoy the time they spend outside. In fact, 88 percent of kids say they like being in nature and 79 percent wish they could spend more time there.
Health benefits of exploring the outdoors
When kids spend time outdoors, they get the chance to explore, use their imaginations, discover wildlife, and engage in unstructured and adventurous play. Additionally, studies show they have lower stress levels, become fitter and leaner, develop stronger immune systems and are more likely to become environmentally conscious in the future. Unfortunately, population shifts to urban and suburban environments, an increase in scheduled activities, and a lack of awareness of—or access to—nature keep kids and families from enjoying these benefits. The Discover the Forest campaign aims to raise awareness about the benefits of exploring the outdoors, and encourages families to experience nature first-hand.
Learn more about the New Forest here: The New Forest